Areej Iqbal Qureshi, one of four new designers who exhibited their collections at the opening of Fashion Week Pakistan’s spring / summer 2017, was declared the winner of the Rising Talent Bank Alfalah Award at the event closing.
Areej from Pakistan Institute of Fashion and Design received the Rising Talent Award and a check of Rs 500,000 from the Bank Alfalah Marketing Director Aly Mustansir. Through the award, the bank provides a prestigious platform for young designers to showcase their talents and transform their ambitions into success.
Bank Al Falah Rising Talent at FPW Spring Summer 2017
The winner of the Bank Alfalah Rising Talent Award was nominated through a transparent voting jurors, as well as the general public. The remaining three contestants who got the opportunity to showcase their projects for the first time ever in a major fashion Pakistan’s events included Zafar Ahsan Naqvi from the Indus Valley School of Art and Architecture, Tooba Chottani Asian Institute of Fashion Design, and Fatima Abdul Rauf from Pakistan Fashion Institute and design.
“I extend my sincere congratulations Areej Iqbal Qureshi becoming the latest Rising Talent in the Pakistani fashion scene,” said Mariam Agha, head of media, Research & Brand Activation, Bank Alfalah. “The Rising Talent platform embodies our ambitions,” the way forward “, which plays an important role in carving out a path for talented young people in their careers. The program is a window of opportunity, especially for young people who do not have the capacity and resources to to come forward in the limelight. After ascending the talent, we guarantee that the incredible talent of our young people is identified, nurtured and brought to use instead of spending into oblivion. we in the Bank Alfalah will continue to provide full support to the realization of dreams and ambitions for making the difference in the lives of people. “
The fashion industry in Pakistan has grown significantly over the last decade, it has a key role in improving not only the image of Pakistan around the world, but also a significant profit. Rising Talent program Bank Alfalah aims to motivate, inspire and recognize young talent and future of the country and give them the opportunity to showcase their talent. Bank Alfalah supporting bodies fashion operating in the country, including the Council of Fashion Pakistan, as well as PFDC. Bank Alfalah also supports new talents in sport, making movies and theater.